The Oreo Turns 100, With a Nod to the PastBreaking News
ON March 6, 1912 — before the Titanic sailed or sank, before the first Opening Day at Fenway Park — the National Biscuit Company made its first sale of Oreo sandwich cookies, to a grocer in Hoboken named S. C. Thuesen.
A century later, the brand’s present owner, Kraft Foods, is readying a centennial celebration that looks ahead as well as back.
The commemoration takes the form of what Kraft Foods is calling the first worldwide campaign for Oreo that is fully integrated, including traditional and new media, stores, events, promotions and public relations. There is even a tangible, edible way for consumers to take part: a limited-edition variety called Birthday Cake Oreos.
The campaign is indicative of two trends reshaping consumer marketing. One, referred to on Madison Avenue as authenticity, involves responding to a growing interest among consumers seeking value in the provenance of brands as they search for products whose quality has been tested over time....
comments powered by Disqus
- Donald Trump Is Wrong on Mosul Attack, Military Experts Say
- Emmett Till memorial sign is riddled with bullet holes and has been repeatedly vandalized
- Posthumous pardons law may see Oscar Wilde exonerated
- Has an Election Ever Been Rigged in U.S. History?
- A short history of white people rigging elections
- Steven Runciman — historian, tease and professional enigma — is the subject of a biography
- Historian Eric Foner: Trump is Logical Conclusion of What the GOP Has Been Doing for Decades
- Ken Burns developing 'The Gene' based on Mukherjee's bestseller
- Does the 'Father' of the 1948 Ethnic Cleansing Narrative Really Want to Recant His Words?
- Max Boot wants to know “what the hell happened to my Republican Party?"